The current AirUp website effectively introduces the product's concept but lacks a modern, cohesive design that fully immerses users in the unique experience it offers. The design elements feel somewhat disjointed, and the navigation could be more streamlined to enhance user engagement. With this redesign, we aimed to create a more visually captivating and user-friendly interface that conveys the brand's innovative spirit. Key goals included emphasizing the sensory experience of drinking flavored water with AirUp, highlighting the simplicity of the product's usage, and encouraging conversions with a clear product catalog and subscription offer. Our final design brings the product to life with bold colors, modern typography, and an intuitive layout that guides users seamlessly from understanding the product to making a purchase.

This is not a official project